Merlin premieres £4.5m 4D Marvel Superheroes experience at Madame Tussauds

Tom Hall, 25 June 2010

Merlin Entertainment has premiered its £4.5m Marvel Superheroes 4D experience, which will be a regular addition at the old Planetarium venue in Madame Tussauds.

The installation, built by Kraftwerk Living Technologies, screens a custom made animated 3D film starring Marvel superheroes including Spiderman, Captain America and The Hulk.

A range of sensory experiences are timed to coincide with the film's action, including mist rising from the floor, air blowing from the head rests and chair vibration.

Kraftwerk who have over 70 4D attractions installed globally. The film has been created by CGI feature films and 4D attraction company Threshold Animation Studios, in collaboration with Marvel.

The launch event, which took place at the Baker Street venue on Tuesday 22 June, was attended by press and event industry staff.