Green light for Wii

Nintendo is utilising over 500 of Comtech M2M's wireless digital in-store display units as part of its multimedia marketing launch for the new Nintendo Wii Fit, the fitness related accessory to its Wii system.

Updated remotely using GPRS, the digital units have been rolled out in ASDA, Game, Gamestation, HMV, WHSmith, Woolworths, Zavvi and independent retail outlets across the UK and Ireland. Replacing the original, poster based units used to promote the Wii console, the systems comprise an LCD screen displaying sequences of high-resolution images to give consumers a ‘visual taster' of the game as well as an LED countdown timer and ticker incorporating scrolling product messages.

Controlled centrally from Nintendo's head office, the units are updated wirelessly with new promotional campaigns within minutes using Comtech M2M's extralive software system.

Wii Fit launched in April is the 31st Nintendo campaign that has used Comtech M2M's unique wireless digital signage technology in the last 20 months, following use of the system to support the original launch of the Wii console in 2006.

Sean Keenan, md of Comtech M2M said: ‘With over 50 per cent of the £1.1 billion spent on the UK's point of sale being wasted, retailers are facing increased demands from consumers to deliver environmentally friendly in-store promotions. The system we offer has been such a success with Henley & Henley on the Nintendo campaigns because it not only offers state of the art digital signage communications but the system also carries some 'green benefits' saving on the production, delivery and waste of traditional paper based material for each new campaign.'