Odeon Cinemas at Liverpool One and Belfast are using Saturn Communication's Connectvision to help drive concession sales.

Odeon UK invests in signage

Paul Milligan, 19 May 2009

Odeon Cinemas at Liverpool One and Belfast are using Saturn Communication's Connectvision to help drive concession sales. The design of the cinemas at both locations reflects a new approach to digital signage by Odeon.

The entrance foyer comprises a bank of 17 42in LCD screens, that support both box office and concessions sales.

Alison Burns, retail manager UK, Odeon UK commented, 'By using dual purpose tills we have more flexibility at the point-of-sale. If the need arises we can use the concessions areas for both concession and ticket sales. Connectvision allows us to use the bank of screens to maximum effect when promoting popcorn, drinks, confectionery and other concessions, as well as topical special offers linked to films at the cinema.'

Integrated with the box office system, Connectvision box office screens show film times, prices and seat availability. The concession area screens feature a mix of still images and advertising movies. All the screens contents are distributed remotely using Saturn's central content management service which also handles other Odeon cinemas using Connectvision.

Typically three playlists are used by Odeon throughout the day. For the morning and afternoon playlists, the concessions screen include offers suitable for children; for the evening playlist the screen displays are more suitable for an adult audience.