Digital campaign for Walliams novel

Blake, who illustrated Roald Dahl's classic novels, has created a series of special illustrations for the campaign inspired by those featured in The Boy in the Dress. Grand Visual is animating the sketches to produce a 10 second multi panel sequence for the London Underground DEP environment. The creative spans two screens and shows a boy in a dress taking a running kick at a football. The football shoots across the screens and appears to smash through them towards commuters. The words "boys will be boys, even in dresses!" then appears on screen followed by the author and comedian David Walliams and a product shot on alternating panels.

Walliams has signed a two-book deal with HarperCollins, his debut; The Boy in the Dress was published in October and the DEP campaign goes live in November to capture the Christmas market. 
 
'We are delighted to be working with Quentin Blake on this bespoke campaign. Digital escalator panels are a great story telling medium and running the creative across two consecutive screens is a good way of really involving the commuters in the narrative thread as they travel on the escalators,' said Dan Dawson, digital director at Grand Visual commented.