Global Iptv To Boom

13 September 2006

The world wide video on demand market will be worth $13bn by 2010, says research company iSuppli.

The world wide video on demand market will be worth $13bn by 2010, says research company iSuppli.

Apple and Amazon have now announced plans to allow consumers to download movies via the Internet, but iSuppli’s figures suggest that massive growth will come in areas such as IPTV.

Currently 90 per cent of VOD activity (worth $1.06bn in 2005) is handled via cable. Isuppli says that broadband revenues will grow from $120m in 2005 to $4.5bn by 2010, while IPTV revenues will rise from just $13m last year to $2.4bn. Cable will still have a place, with cable revenues growing from $930m to $5.7bn over the same period.

‘This sets the stage for an epic battle among cable, satellite, IPTV and broadband operators’, said Richard Kirstern, iSuppli vp of multimedia and content services.

‘The impact of VOD could stretch beyong remaking the television landscape, with its potential to replace a significant proportion f DVD rental and retail sales, and the possibility that it couold decimate the movie theaters’ monopoly on first run films’.

ISuppli’s white paper on VOD, Video on Demand — The Center of the Digital Revolution, can be downloaded from its web site.

www.isuppli.com/whitepapers