Panasonic Becomes Official Eurosport HD Partner

Paul Milligan, 07 July 2008

Panasonic Electronics and the Eurosport Group have announced a new Europe-wide partnership - with Panasonic as the official partner to Eurosport's HDTV simulcast service, Eurosport HD.

The deal between the world's largest manufacturer of consumer electronics and Europe's leading sports multimedia platform was timed to coincide with the recent Eurosport HD channel launch. As part of the deal, Eurosport will use Panasonic HPX2100 and HVX201 HD cameras for coverage of the Olympic Games.

The main aim of Panasonic is to connect with consumers and promote HDTV in homes across Europe. Eurosport now fully integrates Panasonic across its multimedia platform, which supports Eurosport's HD programming of major sporting events including the French Open Tennis Championship, UEFA EURO 2008", the Tour de France, the Beijing Olympic Games, and the US Open. On-air activity is backed by central and local market operations with joint promotions, special events, plus business-to-business and business-to-consumer public relations activities.