Avistar predicts aggressive growth

Paul Milligan, 19 August 2008

Avistar has predicted its C3 software will be on more than 100,000 desktops in the next couple of years, as a direct result of Avistar's partnership strategy and commitments from industry distributors, resellers and technology partners in the US and Europe.

In the past few months more than 15 direct channel and technology partners and their resellers have signed with Avistar to offer C3 to their clients and users across the globe.

Through its use of reseller and technology partners, the company claims to have been able to expand its addressable user base greater than five-fold, without having to incur the increased operational and sales overhead of selling directly to the market.

‘In 2008 we migrated our go-to-market strategy away from a direct narrowly focused sales approach, to a broader, deeper and much larger indirect channel and business partner strategy. Our focus is on partners in order to achieve wide distribution of our C3 technology, which has been designed for simple and rapid global deployment, while retaining market leading performance and scale..We expect that these channel and technology relationships will propel Avistar beyond being just a provider of desktop videoconferencing solutions to that of a videoconferencing engine powering other software in the market,' said Simon Moss, Avistar CEO.