Interactive shopping

Paul Milligan, 09 October 2008

Two interactive floor technology systems featuring Panasonic PT-D10000 projectors have been installed to create an advertising platform in Bluewater, the UK's largest shopping centre.

Digital Out of Home company Visual Interactive Promotions (VIP) were approached by Bluewater to install their interactive projection product, specifying Panasonic projectors with the interactive technologies to create entertainment and advertising opportunities within the centre.

The two systems installed by VIP are being used as advertising space featuring messages from both the shopping centre and sold to brands looking to reach the huge footfall within centre. Visitors are attracted to the advertising by the visual and audio ripple effect walk that appears when they pass across the floor area.

The systems feature an infrared camera, visual interactive software and a 3D graphics computer, as well as a Panasonic PT-D10000 projector which projects the interactive floor to create the bright floor imagery.