Teufel brand launches in UK

Paul Milligan, 31 October 2008

Teufel has launched their loudspeaker brand direct into the UK, the German manufacturer is aiming to copy the direct selling model they have employed in their home country.

Teufel's products range from entry level 5.1 systems to THX speakers.

'German brands have a reputation for designing high quality products. We have been working in this sector since 1979 and what we have learnt is that the direct selling model is a successful strategy for our product. Our product range has developed significantly over the last few years; we are now well placed to offer a solution to suit every budget. The UK's passion and heritage for music backed by our exceptional customer service and warranties means we expect this to be a very successful launch,' said Thorsten Reuber, MD at Lautsprecher Teufel GmbH.

Teufel was the first German company to launch loudspeakers with the THX licence.