Samsung integrates TruMedia into MagicInfo

13 November 2008

TruMedia Technologies, has announced the signing of a partnership agreement with Samsung Electronics Corporation. Under this agreement TruMedia's iCapture PROactive Merchandising (PROM) system for digital screens has been integrated into and will be sold together with Samsung's MagicInfo player enabled CX Series of professional large format displays.

TruMedia's iCapture PROM connects with Samsung's MagicInfo Player to select ads and other content based on the viewing audience's size and demographics. Although audience measurement data is not included, basic data such as audience counts and gender distribution is presented via Samsung's MagicInfo Player.

Samsung's CXn displays include a built-in PC allowing WAN connectivity, with MagicInfo capabilities. MagicInfo provides support for multiple content servers, automatic program updating by server, system performance monitoring, and remote content management. The CX line incorporates an RS-232C interface, allowing for a single remote computer to control up to 25 displays for convenient and efficient distribution of information.

In addition to software integration, Samsung is licensed to manufacture TruMedia's iCapture AlliO Hardware, an all-in-one sensor and video processing device, which Samsung will only market with its PROM enabled screens. iCapture AlliO will also be available for purchase via TruMedia's 25 international distributors.