Panasonic in the shop window

Paul Milligan, 25 November 2008

Oxford Street's easyInternet Café is the first of a London network site planned to feature large format digital projection screens in the shop windows, as part of a projection system from outdoor media contractor and technology company WindowGain. It has chosen Panasonic projectors for the installations.

The system, which allows shop windows to be used for advertising and messaging, is the first in a rollout of London sites to be announced.

A-v integrator Paradigm, using WindowGain technology, installed eight Panasonic PT-D5700 DLP projectors in the Oxford Street location, creating two HD rear projection screens of up to 40sq ft on the ground floor and up to 80sq ft on the first floor. Content is displayed to the public on Oxford Street, one of the busiest roads in London.

WindowGain's recently launched Hi Max system has already been installed in 11 shopping malls across the UK including Bluewater in Kent, The Metro Centre in Gateshead and the Bullring in Birmingham.

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Greg Jeffreys - 26 November 2008

The design, manufacture & installation of the window display hardware is by Paradigm. The systems use a dnp rear projection screen in the lower window and 3M Vikuiti screen in the upper window, plus Paradigm rearpro systems. Paradigm did this project for client WindowGain, whose multi-projector technology comprises a significant development in non standard \(i.e. not using LCD panel) dynamic displays. The significance is in the controllable brightness levels up to LED type displays - but with full resolution so that advertisers can deliver content properly even when passers-by are immediately adjacent.