Sony's 200Hz range extended further

The picture is also enhanced by Image Blur Reduction, which ‘cleans' the original frames before new frame insertion for even sharper images with reduced motion blur.

The Z5500 features Bravia Engine3, the latest generation of Sony's HD picture enhancement technology. It analyses and optimises video signals from any HD or SD source, enhancing picture details, contrast and colour reproduction.

Available in three screen sizes (40, 46 and 52in), the Z5500 is also DLNA certified, allowing it to be  networked via the built-in Ethernet port with other DLNA enabled devices within the home, even if they're not in the same room, such as VAIO PC or Giga Juke music server.

AppliCast allows access to online services without a PC, by connecting via the Ethernet port to the internet, the Z5500 can display RSS feeds, from international news and share prices to weather forecasts. Also accessed via the XMB (XrossMediaBar) on-screen interface,  ‘widgets' can be simultaneously viewed while watching TV. Alongside a pre-installed analogue clock, calendar and ‘How To Use AppliCast guide, the Z5500 can download other networked widgets from a list that includes: calculator, alarm, world clock and picture frame online, which allows you to display an image that is stored online when the TV is in Picture Frame Mode.

The display also features an auto shut-off function, which meaans it will automatically enter standby mode (less than 0.19W) if no input signal or operation is carried out over a set period of time, meaning energy is not wasted unnecessarily. Also included is an integrated light sensor, which adjusts backlight brightness depending on the ambient room light to reduce power consumption.

The Z5500 features an ‘Idle TV' mode, which functions like a PC screensaver, switching to a standby mode to conserve energy if there's been no user activity for a preset time.