Sony Digital Cinema and Apollo Cinemas have announced an agreement for the deployment of 83 CineAlta 4K digital cinema projectors, a third of which will be able to deliver 3D content. This move makes Apollo CInemas the first in Europe to move to Sony

Sony ties up Apollo VPF d-cinema deal

Paul Milligan, 25 June 2009

Sony Digital Cinema and Apollo Cinemas have announced an agreement for the deployment of 83 CineAlta 4K digital cinema projectors, a third of which will be able to deliver 3D content. This move makes Apollo CInemas the first in Europe to move to Sony Digital Cinema virtual print fee.

Rob Arthur, MD Apollo Cinemas commented, 'This agreement puts Apollo amongst the most innovative cinema operators in the world and will establish the UK's first fully digital circuit and in CineAlta 4K...The CineAlta 4K digital systems provide outstanding image and sound quality, and will enable us to extend our programming to alternative content, delivering new and exciting experiences for our existing and future customers.'

Oliver Pasch, head of Sony's digital cinema business in Europe commented, 'This really is an exciting agreement that clearly demonstrates Sony Digital Cinema's commitment to the long-term success of the cinema industry, heralding a new era for digital cinema. This agreement enables Apollo to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.'