The Government of Dubai, Department of Tourism and Commerce Marketing (DTCM) is taking part in an 3D advertising campaign in London's St Pancras Station between 15-28 September with 36 hours of footage of Dubai shown across screens displayed in the

Dubai in 3D advertising campaign at St. Pancras Station to promote tourism

Paul Milligan, 21 September 2009

The Government of Dubai, Department of Tourism and Commerce Marketing (DTCM) is taking part in an 3D advertising campaign in London's St Pancras Station between 15-28 September with 36 hours of footage of Dubai shown across screens displayed in the station concourse.

The campaign uses a Philips 3DTV which uses a "lenticular" lens - similar to the grooved plastic pictures that move when flexed - to ‘trick' the brain into seeing images floating in front of the screen.

Charles Firebrace, the head of business development at Balfour International Group says: 'After many years in development, 3D screen technology is surpassing all expectations in terms of the impact to the advertiser and general consumer. As an organisation our goals in the first two years were for 3D to enter four key markets: the UK, the UAE, India and Germany. Working with Dubai Tourism simply highlights the importance of the UAE and the UK as part of our successful strategy moving in to 2010.'