Digital signage provider Amscreen signs fuel chain to store network
Paul Milligan, 30 December 2009
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Digital signage company Amscreen has been appointed by MRH, the UK's largest independent petrol retailer, as its exclusive digital signage partner. Amscreen's close proximity signage units will be installed across the Epping-based company's 300 sites, as part of a five-year deal which sees the retailer become the latest company to sign up to the Amscreen Convenience Store Network.
The MRH sites, which operate under the BP, Esso, Jet, Shell, Texaco and Total fuel brands are geographically evenly spread across the whole of the country.
The screens will carry customer information, such as live traffic updates, as well as advertising for MRH's products and services. The network will also feature messages from national and regional advertisers. Two million motorists pass through the sites each week.
The announcement follows Amscreen's appointment as BP's exclusive digital signage partner earlier this year. 335 of BP's service stations are now broadcasting information such as TomTom's live HD traffic feeds via Amscreen's Convenience Store Network.
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